Media Advisor position for Gleason Media Services
Available in our
Auburn, Maine office
Serving Maine since 1975, we own five radio stations and internet services that include website management and email marketing. Our outreach system is simple. On the
first call, we get acquainted and if the prospective client feels there
might be a match, we arrange to return within a week with a sample
commercial. We also have an opening for part-time telemarketing.
Steps of the job
Prospecting: Always be looking for new leads using techniques such as networking at Chamber gatherings, leads groups,
asking for referrals, etc. Also, check other media like newspaper, TV and
other radio stations, and visual observations while driving around.
Calling for appointments: While stopping by in person
for an appointment (or to initiate the interview) may be desirable in some
instances, most of the calls for appointments should be made by phone.
Succeeding on the first call (The Interview): The
purpose of this encounter is to establish a sense of rapport and includes
gathering information about the account, telling them about our services,
and most importantly, having them agree to see you again within a week
with a sample commercial.
Writing the commercial: By asking the right
questions, a commercial needs to be written to address the issues and
concerns raised by the prospect during the interview to help their sales.
Monitoring the commercial’s progress from the
production company. Make sure it is back in time for you to review and if
The closing call: By playing the sample commercial
and knowing when to ask for the order, this is a test of your ability to
get the order.
Desirable skills needed
Must enjoy being organized: We provide a
contact management computer program that must be kept up to date with each
Must be a “gamer”. Must realize that successful
selling is a “game of numbers” and that rejection is not a bad thing.
Must be a good listener and writer to
hear what the clients’ needs, attributes and problems are so that a good
commercial can be written.
Must be motivated to make money… and enjoy
Send resume to Dick@GleasonMedia.com or 555 Center St., Auburn, ME 04210
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